SportsCare™: Elite Athlete Personal Development

The course is designed to include four fully interactive forums lasting one and three quarter hours each, spread throughout the year. The number of forums can be extended to six sessions lasting one hour each, if consultation with management and key players indicates this would provide even more penetration of key concepts. There is no cost implication for this amendment.

There will be an ongoing support mechanism via an interactive online conduit and the various Sportscare specialists. The program will ideally be delivered onsite.

The continued growth and prosperity of professional team and individual sports is now inextricably bound to the positive images projected by individuals within the sport. Our young and usually under-prepared sports men and women require careful and well-structured guidance to enable them to manage and conquer all the sports-associated challenges they encounter. Sportscare offers vital support to both the individual athletes and their teams.

It is no longer true that a forgiving public and media will unconditionally support the endeavors of every athlete or every team. The Sportscare program is important for the individual athlete and their teams given that the perception of personal responsibility, civic duty and simply being “good people” are now seen as being an essential component of brand value and growth as sports specific performance.

The physical, emotional and psychological demands of elite athletic activities means that thorough preparation and instruction as provided by Sportscare can enhance financial growth and career longevity as well as providing a solid foundation for life after sport.

Sportscare addresses the specific needs of any sports most important asset after it’s brand – the players. The follow-on effect for sports organizations and the general image of sports will be hugely positive, but the emphasis is a program designed for the education, empowerment and benefit of the individual.

Sportscare will use skill training and mentoring to:

• reduce outside distractions
• initiate progressive behavioral changes
• deliver a specific understanding of their role within their clubs and/or their sport
• engender an increased awareness of personal and team brand value
• create a focus on sport and an awareness of non-sport responsibilities
• accelerate the maturation process, personal growth, responsibility and commitment
• promotes a broader sense of personal responsibility as a role model and celebrated member of the community

The greatest ongoing revenue streams for both individual competitors and teams are derived from the die-hard and the peripheral fan. Their increased attendance, interest and financial input are dependent on how they feel. Sportscare intervenes to address their concerns regarding the sport in a way that clearly benefits the competitors.

Please click here to request an e-brochure and information on implementing this programme in your organisation.